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Cost Saving Examples

Supervision and planning to increase efficiencies and reduce costs

One of the keys to significantly reducing your costs and increasing your trade show marketing return on investment (ROI) is planning and supervising your services suppliers to get your trade show exhibit installation or set-up off to an efficient, and early start.

Most trade shows occur during the week. Attendees can then visit the exhibits during the work week and save the weekends for their family. The trade unions like this as their workers are paid 40% more than at straight time to complete most tasks. Thus, the challenge for you as a trade show exhibit manager is to get as many of the trade show tasks as possible completed during the straight time hours of exhibit move-in and set-up.

All tasks that can be completed during straight time hours will save you 40% of the labor cost. This savings really adds up. Items that should be considered:

• Getting an early move-in - increase straight time available for set-up
• Spotting your freight to keep set-up space clear
• Hanging sign on straight time and early
• Overhead lighting installed on straight time and early
• Taping cords on straight time and early
• Carpet install early and on straight time

Dismantle – schedule union labor tasks for completion during straight time hours.

With careful attention paid to planning and supervising your trade show exhibit booth installation and dismantle, your costs will be significantly reduced, and your trade show marketing ROI significantly increased.